The Angel is in the Details

Of the projects I’ve done over the years, some stand out more than others. I enjoyed my work on Explore and Grow Daycare with a small team at Reagan Marketing + Design. For the audience I think it works well and I generally like it — but the one thing that I love about it more than anything else are these amazing illustrations. The client has different animal mascots correlating to each age group in the daycare center – and an amazing illustrator on staff at Reagan Marketing + Design drew these fantastic animals to put some faces with those age-group levels.  While I can’t take credit for these illustrations, I can take credit for the animation. I came up with the idea of sneaking some very subtle movements into these icons – and animated them myself – to see if anybody would notice the movements. I think my hope was that the parents of the children might be sitting next to the kiddos while surfing through the curriculum section, and maybe:

“MOM!”
“What?”
“That thing just blinked!!”
“No it didn’t.”
“LOOK.”

 

I purposely did not animate some of them just to throw the whole thing further into “did-I-just-see-that” land. My favorites are the bear cub’s ears, and the moose chewing.

This is the kind of thing I’d love to sneak into every project. So much fun!

 

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